A mistake that new social media users make is trying to take old-time marketing methods into this new social media world. Many of them look at social media as a place to market with sales letters & traditional build your list strategies.

1 problem= this just is not social. It’s called social media for a reason.

Giving your followers a glimpse into your life is important BECAUSE:

1. You are no longer just a commodity-you are a person. They know personal details about you. You are no longer identified just by your business or what you sell.

2. You become more attractive to people who want to lead a similar life- and they could not know about your lifestyle unless you are sharing details.

3. Your prospects get to trust the person behind the project- the number 1 reason why someone will do business with you over someone else is confidence. Simply knowing they can turn to you if they have an issue with your products or services helps to instill that confidence.

4. Your followers, friends, & fans know you are not just in it for the $$- If you try to skip over the social part of social media & simply use it as a tool to build your business without building relationships, then it is not for you.  HIRE SOMEONE

On another note, make sure you are aware of the glimpses you give. Do they build confidence or break it?

Do not share everything.

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